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yet another Microsoft blogger

# Thursday, January 08, 2009

Follow

Dare has a good post on how the notion of “Fan” or “Follower” is a key feature that every social network should have.

In general, I agree that being able to support the notion of super-popular users who have lots of fellow users who are their "fans" or "followers" is a key feature that every social software application should support natively. Applications that don't do this are artificially limiting their audience and penalizing their popular users.

Does that make it a core pattern for "Web 2.0"? I guess so.

However, when thinking about Twitter, there is really a couple of things going on.

  1. I follow your or you follow me
  2. I follow you and you follow me

Unlike most social networks which require 2-way reciprocal relationships, Twitter essentially has one way relationships and allows for a two way relationship if both parties follow each other.

But, they also allow users to have “protected updates” meaning I cannot subscribe to you unless you approve. This is a bit strange from the social networking model because it’s still a one way relationship with approval required. I do not have to reciprocate by following you in return.

Now, that’s all interesting, and fine but the real problem with Twitter is that I have no clue who is following me. I mean 10% of the people that follow me use their “Real Name”. Without real name I can’t make any determination if this is some one that I want to reciprocate. I think this is the #1 flaw with Twitter. Further if I browse my followers or some one else most people have fairly useless “handles” that don’t do a good job identifying who they are.

Contrast this to Facebook where everyone has a First and Last name and it’s clear to me who is who.

In closing, blogging has always had the notion of Fan or Follow. This happens when I subscribe to your RSS feed in an aggregator like Google Reader, Netvibes, RSS Bandit etc. However, it’s completely anonymous, so I never really have any visibility in my audience. Kind of like Television. Blogging would be interesting if there was a way for authors to discover who their readers are (assuming the reader allowed for that and there was corresponding technology).

 

Saturday, January 10, 2009 7:49:46 PM (Pacific Standard Time, UTC-08:00)
Omar, you can put me down as a fan, I follow you and a very small group of other bloggers.

While I play around the edges of blogging, a blogger I am not, maybe a social retard.

I will follow MS social network experiements with interest.

Tom Watts
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