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yet another Microsoft blogger

# Wednesday, May 02, 2007

Unsubscribe

It's nice to see one of our features in Windows Live Hotmail called out. We added the ability to unsubscribe to newsletter type email a while ago. All mass email senders should make use of the List-Unsubscribe Headers.

"Microsoft has recently made a small adjustment to its Windows Live Hotmail unsubscribe function that should mean good things for marketers.

Microsoft last August answered e-mail marketers’ calls to include an unsubscribe button in its interface so consumers will be less likely to mistakenly report permission-based commercial e-mail as spam.

The unsubscribe link appears in place of the report-and-delete button on some e-mails in Windows Live Hotmail, the free e-mail service replacing classic Hotmail."

[Source: Darren Straight]

Here is a screen shot of an email from a brick and mortar store that I've bought furniture from in the past. If I no longer want to receive messages from them it's a one click operation.

image

 

Wednesday, May 02, 2007 5:10:50 PM (Pacific Daylight Time, UTC-07:00)
Hey, Room & Board! Love that place. ;)

Any improvements to the spam filtering in the pipeline? Spam is the main reason why I rarely use Live mail.
Thursday, May 03, 2007 5:30:46 AM (Pacific Daylight Time, UTC-07:00)
Could spam use the list headers to help to trick the user into thinking it is legitimate mass mailings?
Thursday, May 03, 2007 8:21:28 AM (Pacific Daylight Time, UTC-07:00)
Brian-

The unsubscribe link only appears when the sender is on your safe list or they are a certified sender. That prevents spammers from tricking users.
Thursday, May 03, 2007 8:22:33 AM (Pacific Daylight Time, UTC-07:00)
Kevin-

We are always working to improve spam. It's an ongoing process and we roll out improvements quite frequently.

Having said that each person can have a vastly different spam experience.

I'd love to hear a few details about your specific situation. I'll follow up.
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